THE JUSTIFICATION FOR THE SUDDEN INCREASE IN THE BOMBA BROWSING RATES IS VERY UNCONVINCING!!
We woke up this morning in awe of a massive increase in the Bomba Browsing rates- the browsing scheme used by almost every Sierra Leonean.
The daily rate has increased by 67%(Le1,500- Le2,500), the weekly bundle (used by most citizens) has vanished and the monthly rate has increased by 76%(Le25,500-Le45,000). Some of the less used *800# data bundles have reduced but by an average of 15.1% (20%+20%+5.5% divided by 3) for the first three reductions calculated. This is virtually immaterial and goes nowhere in canceling out the effects of the massive Bomba Browsing average increment of 72%.
With the prevailing economic downturn in the country, the timing is wrong more so given the rate of increment. It’s creating more economic burden on the citizens as internet cost is certainly an unavoidable cost.
One of the justifications I’ve got so far is that it was increased because they are extending their 3G sites. This is absolutely baseless as the citizens should not be financing capital investments of the company. Capital expenditures should be financed by the company’s retained earnings, loans and other sources of finance. The citizens should only compensate for an increase in operating costs of the company as an increase in operating costs reduces profit margin and if the company wants to maintain its original profit margin then it may increase selling prices (e.g. internet price/cost). A simple example is a bank creating a branch in another location. This is a capital expenditure that the bank would finance itself and would not increase the selling prices of its products to compensate for this investment.
Whilst cushioning for the effects of the current inflation is correct, the average rate of increment of the widely used Bomba Browsing scheme of 72% is outrageous and burdensome to the citizens.
In a screenshot I saw today, someone was saying “remember it’s a promotion and it can be as well removed”. A promotion in marketing is usually a very short-term activity carried out to increase a company’s popularity/brand. It’s clear that Bomba Browsing has moved beyond mere promotion and has practically become a regular product so much so that almost all citizens now depend on it for their daily internet browsing. This statement is therefore very invalid.
Please reconsider this decision and try to be emphatic with the ordinary Sierra Leonean out there who can barely afford his daily bread.
REDUCE THE BOMBA BROWSING RATES!!!!
THE CITIZENS CANNOT COPE WITH THIS!!!!!
WE ARE TIRED!!!!!
WE ARE FED UP!!!!!
BRING THE RATES DOWN!!!!!
©Sinneh T Moijueh
Learn more @ https://m.facebook.com/sintmoi/